I've decided to pivot based on new market research

(Watch the full video on YouTube)

After doing Danny Postma's SEO course, I've decided to pivot.

Previously, I was working on one main and 2 side products:

1. Pop Invoice (main): An invoicing solution for Notion. This product has been successful with low customer churn, but keyword research revealed a limited market size. While I won't be discontinuing it due to its loyal customer base and its relevance to my wife's work, it will no longer be my main focus.

2. DatePop: A free tool that automates date entry in Notion. Although it’s popular, it’s a low-value product with limited monetisation potential, especially as Notion might eventually incorporate this functionality.

3. Bunni AI: A "chat with PDF" product. Despite being put on hold while I focused on Pop Invoice, there is still customer interest and high search traffic for this type of product.

So based on the above, I've decided to refocus efforts on Bunni. My goal is to reposition Bunni and create a higher-value product that can be priced at $10-$100 per month.

My key takeaway from the SEO course is that it's more efficient to cater to existing demand (serving a latent demand) than to try to create a new market.

SEO is only one of many channels to look at. But it is one of the channels with the richest data, available for us to use now.